Not only are we championing consumer activism with this science-forward, better-for-the-planet product, but we're making sure it's at a price point that that's accessible for all," said Kollesoff. "Accessibility was a key component of our plan for this ice cream. This process means using less land, less water, and less greenhouse gas emissions to create animal-free dairy ice cream that is not like dairy, it is dairy - just without the cows.īy Earth Day of 2021, Brave Robot Ice Cream will be in over 5,000 stores across the country, a 1500% increase from the fall of 2020, at an SRP of $5.99.
We see Brave Robot Ice Cream as an integral part of the solution," says Paul Kollesoff, General Manager & Co-Founder of The Urgent Company.īrave Robot uses non-animal whey protein made by partner Perfect Day that is molecularly identical to whey from cow's milk, except it is made through fermentation. Dairy alternative ice creams always miss the mark on taste, and today's consumer is hungry for better options. No more eating plants for dessert, no more milk from factory farms needed. It shows that this is what America has been urgently waiting for. "The opportunity to pioneer a new food category doesn't happen too often, and now 5,000 retail stores are with us. The brand came to the market with regional distributors last year and, true to its name, has been quickly partnering with new retailers who are eager to offer their customers this sustainable innovation: animal-free dairy ice cream with the taste and texture of traditional dairy ice cream, but less impact on the earth. 4, 2021 /PRNewswire/ - Brave Robot, launched by The Urgent Company in July 2020, is expanding rapidly to provide affordable access to animal-free dairy nationwide.
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